Digital Strategy, eCommerce, Communications, Social Media Marketing

Cam Homes [case study]

Cam Homes [case study]

Using Facebook Ad Campaigns for Qualified Lead Generation

The bottom line: we successfully delivered over 250 qualified leads and shared the CamHomes brand with over over 220,000 potential buyers in the client’s target audiences in Malaysia and Singapore.

The Client

CamHomes – real estate developer in Southeast Asia.

The Problem

The client requested assistance with lead generation in order to reach more potential home buyers in their market.

The Solution

A lead generation campaign built around Facebook Ads, custom audiences and dedicated landing pages. We used facebook’s lead forms to make it easy for potential buyers to send us their contact details (learn more about how Facebook Lead forms work).

Using Facebook Lead Ads gave us highly granular control over the user experience at every step, ensuring the client’s brand was properly represented and their message to buyers was communicated correctly regardless of device, language or user settings.

We used Unbounce to build our landing pages and integrated them seamlessly into the client’s website. Our market research allowed us to narrow our choices in which audiences we displayed ads to.

Daily analysis of campaign data (number of new leads, amount dollars spent, CTR, CPC) meant we could learn which ads users were responding to and iterate accordingly.

The Results

We successfully set up a Facebook Ad Account for the client which they can continue to use for future campaigns.

During the campaign were re-targeted users who had shown interest in buying by looking at likes, clicks and video views; these Custom Audiences — as well as landing pages — were capable of being repurposed for future campaigns.

Finally, we linked an email auto-responder using Mailchimp, serving a dual purpose of a) sending a welcome email to the new lead and b) creating an easily-managed database of leads for the client capable of tracking the potential buyer’s level of interest via their initial decision to open the intro email or not.

The bottom line: we successfully delivered over 250 qualified leads and shared the CamHomes brand with over over 220,000 potential buyers in the client’s target audiences in Malaysia and Singapore.

Project Images

Ad Examples

A few of the ads we used during the campaign:

Lead Form (User Journey)

Screencaptures from our test environment (“DreamHomes” Facebook page) illustracing the journey a user would take using Facebook Lead Form Ads:

Landing pages

Backend-editor in Unbounce; additional lead capture form: